Bella Level’s Up

Amazon


The Challenge

Develop a four episode, two-hour, live broadcast on Twitch for TikTok star Bella Poarch. Half talk-show, half gaming, and 100% authentic to Bella and her star-studded roster of guests.

The Approach

Bella Levels Up was to be unlike anything anyone has seen on Twitch before. Tonally, cinematically, and thematically, we set out to completely reimagine the playbook for a premium Twitch show. We set out to build a larger-than-life show through a ground-up creative, combining avant-garde set design, thoughtful scripting, adventurous wardrobe, a cinematic graphics package, bespoke talent casting, and a marketing campaign to match.

The Result

The result was a one-of-a-kind show that was not only successful on the platform, but 100% authentic to Bella Poarch. Bella's friends from the gaming world helped her Level Up in new games. Her friends from the real world helped her Level up in fun IRL challenges including archery, cooking, and learning to drive. Along the way, indulging in deep discussions about life's challenges and how to live life to the fullest.

Project made in collaboration with Daydream Studios


studio

located in greenpoint, nyc.
available for hire, worldwide.


services

film & video
photography
creative direction
special projects

contact

work@everettravens.com
@everettravens
























studio

located in greenpoint, nyc.
available for hire, worldwide.


services

film & video
photography
creative direction
special projects

contact

work@everettravens.com
@everettravens