TeePublic

See It. Find It. Wear It.

We all have certain, uh, niche interests. TeePublic wants you to know that whatever you're into, they're into, too. Go ahead: Type something in and see for yourself!




Our goal was to produce an integrated campaign that would not only create a memorable, emotional connection with the audience, but also incorporate compelling data points that proved success in customer conversion. 




With a deceptively simple concept in the works — show a customer searching the site! — we needed to feature intriguing heroes that our target customer would relate to, as well as the diverse search terms they’re typing.




Meet Grandma P, Dark Deb, and The Roommates. They know what they like. But haven’t exactly figured out how to express it, or if it’s even okay to? Enter: TeePublic. No matter what you’re into, we’re into it, too. All it takes is a search.




Just because you’re a grown adult with your first real apartment, doesn’t mean you can’t have space dogs flying on tacos as your sofa cushions. Celebrate your inner weirdo and wear your personality inside out.




Also featured in Adweek and Campaign US.

Credits

Director, Cinematographer: Everett Ravens
Producer: Jen Leahy
Production Designer: Sharon Reiss
Editor: Chris Champion Morgan
Production Company: Makeout