Zola
Make Your Wedding Happen
Zola came to the table with an awesome in-house creative team - and it’s great to partner with teams like that. By the time we linked up with them, they already knew what they wanted to do for their next commercial - to an extent. And that's exactly as far as they needed to go for their concept, which was to cast real couples and capture them candidly interacting in a relatively abstract set.
That's where we came in. We handled the real-people casting and direction, studio procurement, set design and props, and everything else about pre-production. Then we directed and shot the whole thing, with the Zola team by our sides to make sure we got the most out of each moment.
The result? An awesome collection of footage that didn't just make one commercial, or even two - but a whole handful of spots. Below are some BTS moments from the shoot.
Credits
Producer: Victoria Barner
Director + Cinematographer: Everett Ravens
Production Designer: Jana Bergstedt
Gaffer: Tony Sur
Editor: Emily Ellison
Production Company: Makeout