Make It Last
Manual
A camera company started on the belief that if you don’t capture or take something for yourself, it might be lost forever. Malcolm Dia began with disposable cameras, working with his favorite brands, eventually manufacturing his very own film stocks.
The company, Manual, grew over the years and eventually made the Holo Digital Camera. Reminicent of the tech of his childhood, Malcolm built a company to reflect the elements of photography he hope to never go away.
Much like that ethos, we made a campaign of the founders sentiment. Take What’s Yours and Make It Last.
Working with photographers, models and businesses local to New York City, we brought to life the very culture which Manual was build upon and originates from.
Sharing the very stories and nature that drives so many of us to capture with our hearts, moments which we hope to hold onto forever. Our lives move quick, moments fade, and age arrives. Don’t lose a single second. Make It Last.
Credits
EP/Director: Everett Ravens
Producer: Amanda Grace
Cinematographer: Ethan Wen
1AC: Brian Molley
Set Photographer: Kenneth Owens
Editor: Nicola Rios
Composer: Finn Falcon
Colorist: Nick Daukas
Sound Design: Ayo Douson